"The next big thing will come from Africa." – Michael Ugwu, Director General of West Africa, Sony Music Entertainment (Nigeria)
Despite their incredible influence on many musical styles around the world, African countries only account for 2% of the world music market and still face many challenges. But now Africa is starting again and represents the next opportunity for the world music business!
In this exclusive video, discover why it is worth investing in the development of local music in Africa and find tips for success in local music markets.
Find out more about Midem's 2018 initiative, the High-Potential Markets program with the first African Forum:
Video credits to midem YouTube channel