There's no better time than now to start using Amazon's capabilities and opportunities that marketers can find in Amazon's e-commerce market. Are not you familiar with Amazon? Get more information on → Nuanced Media has completed more than $ 150,000,000 in e-commerce sales. This series will guide you through how to take advantage of Amazon's business opportunity. Read about this here →
Let's start with the basics. Some of you may be asking "What is the Amazon vendor market?" In short, this Amazon market is a way for third parties to publish and sell their products on one of the largest e-commerce platforms in the world. Now that we have that covered, we are going to immerse ourselves in the Amazon Business Opportunity.
Amazon's online retail market:
– $ 258.22 billion in US retail sales in 2018
-5 percent of all retail sales.
WHY SHOULD YOU BE IN AMAZON?
Amazon provides consumers with the comfort of credibility. That is, when buyers click on "Buy" on Amazon, they do so with the confidence that the product they bought is backed by 5-star ratings, excellent reviews and satisfaction from other buyers. During last year's Christmas shopping season, Amazon saw a billion items purchased from its third-party vendors. The platform also represents an astonishing 49.1% of the online market.
DOMAIN OF THE SEARCH OF AMAZON:
46.7% of product searches start at Amazon. This means that, with Amazon's dominance in the e-commerce market, buyers are quickly finding that it is their one stop shop to find and complete a purchase. Make no mistake, Amazon has worked to make your search experience as easy and rewarding as possible for its users. And, simply, other search markets can not keep up.
HOW MANY VENDORS ARE IN AMAZON?
-More than 300,000 third-party vendors began selling on Amazon in 2017.
-More than 140,000 third-party vendors exceeded $ 100,000 in annual sales.
-1,029,528 new sellers have joined Amazon this year.
-That's the equivalent of 2,975 new salespeople every day.
– This is where you need to be.
HOW DO I GET THERE?
Nuanced Media can help boost your sales growth through Amazon's increasingly popular market. This will ensure that qualified customers are viewing your product page and completing a purchase. Nuanced Media is here to ensure that your campaign is optimized for conversion and gives you the best return on your investment. Take advantage of your Amazon business opportunity.
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Video credits to Nuanced Media YouTube channel