Do you have problems deciding how to divide the capital of your company between your team (co-founder), advisors and potential investors? In this video, I provide some guidelines and some things NOT MADE when I think about equity at the beginning.
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Due to popular demand, I have finally decided to face the one billion dollar beast.
And while it is not easy to have a conversation about equity startups without putting the weak of heart to sleep, it is territory that simply can not be overlooked.
Because for any growth-oriented entrepreneur who entertains the idea of distributing shares in his company, mathematics is absolutely important …
And a small misstep can be the difference between accelerated growth or the passage of speed to hell from the start-up.
So, if you've ever wondered what a healthy equity breakdown looks like for all the key stakeholders (founders, advisers, investors and team members) …
… then take a quick spin on this new video.
As you can see, used appropriately, equity can be an incredible way to incentivize team members and attract key advisors and investors.
As I did with Travis Kalanick of Uber
But if you do not enter the conversation with a clear knowledge of the correct reference points to shoot …
… then you are preparing to give too much or lose talent and investors for other startups that play a much clearer number game.
So order your numbers.
Make the right offers.
And then get on the plate and use equity for the growth accelerator that is.
To divide the cake …
(and watching him grow),
Do not forget to share this business advice with your friends, so they too can learn:
ABOUT DAN MARTELL
"You can only keep what you give away." That is the mantra that has shaped Dan Martell from a 20-something business owner in the Canadian Maritime (which is in the east) to a successful founder who has raised more than $ 3 million in a financing company and did not come out or one … or two … but three technology companies: Clarity.fm, Spheric and Flowtown.
You can only save what you give away. That philosophy has led Dan to invest in more than 33 start-up startups, such as Udemy, Intercom, Unbounce and Foodspotting. He also helped shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, an expert in technology, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently focused his attention on teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to climb You will find not only incredible ideas in each moment of each talk given by Dan, but also highly actionable teachings that will boost your business. Because Dan freely gives of everything he knows. After all, you can only save what you give away.
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Video credits to Dan Martell YouTube channel