AMP 425 GRAND CANYON WEEK 7 COMPLETE WORK
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AMP 425 Grand Canyon Week 7 Complete Work
Grand Canyon AMP 425 Week 7 Discussion 1
Define and describe the elements and potential benefits of integrated marketing communication (IMC).
Grand Canyon AMP 425 Week 7 Discussion 2
Describe what is meant by a flat organizational structure. How would you flatten your organization?
Grand Canyon AMP 425 Week 7 Assignment
This is a Collaborative Learning Community (CLC) task.
The instructor will assign you to a group at the beginning of Module 7.
In your group, create a public relations campaign for a financial institution that has recently received a negative exposure in the media related to its lack of responsiveness to those who wish to modify existing mortgage loans. The goal of your campaign is to influence public opinion, restore credibility and generate positive press reports.
The campaign should be presented in the form of a PowerPoint presentation of 15-20 slides and accompanied by a narration of 750-1,050 words.
Prepare this task in accordance with the APA guidelines found in the APA Style Guide, located in the Student Success Center. A summary is not mandatory.
This assignment uses a qualification rubric. Instructors will use the rubric to rate homework; therefore, students should review the rubric before beginning the task to become familiar with the assignment criteria and expectations for successful completion of the assignment.
You do not need to send this task to Turnitin, unless your instructor tells you otherwise. If so instructed, consult the Student Success Center for instructions. Only Word documents can be sent to Turnitin.
Video credits to Waseem Ahmad YouTube channel